Amazon FBA and FBM Sellers List: Key Differences Explained | DATA RADAR

If you’re selling on Amazon or looking to market your services to Amazon sellers, you’ve likely come across the terms FBA (Fulfillment by Amazon) and FBM (Fulfillment by Merchant). These two fulfillment models define how sellers handle storage, shipping, and customer service for their Amazon orders. While they might seem similar at a glance, the difference between Amazon FBA and FBM sellers can significantly impact their operations, scale, and needs—making it important to understand both when building a successful Amazon sellers list or targeting the right audience with your offerings.

In this blog, we'll break down the key differences between Amazon FBA and FBM sellers, their pros and cons, and why it matters when building a targeted Amazon sellers email list for your marketing or lead generation needs.

What is Amazon FBA(Fulfillment by Amazon)?

Amazon FBA sellers use Amazon’s own network of fulfillment centers to store their inventory, pick and pack orders, and manage shipping and customer service. Essentially, sellers send their products to Amazon’s warehouses, and from there, Amazon takes over the heavy lifting.

Advantages of Amazon FBA:

• Prime Eligibility: Products are eligible for Amazon Prime, which increases visibility and boosts conversion rates.

• Logistics Handled by Amazon: Sellers don't need to worry about packing, shipping, or customer service.

• Scalability: Great for sellers looking to scale quickly without building out their own infrastructure.

• Higher Buy Box Chance: FBA sellers often have a competitive edge in winning the Buy Box.

Disadvantages of Amazon FBA:

• Fees: FBA comes with storage, fulfillment, and long-term storage fees.

• Less Control: Amazon controls your inventory, and sellers have less say in customer interaction or returns.

• Risk of Commingling: Amazon may mix your products with similar ones from other sellers.

What is Amazon FBM (Fulfillment by Merchant)?

Amazon FBM sellers, on the other hand, list their products on Amazon but handle all logistics on their own. This includes storing inventory, packaging orders, shipping to customers, and managing returns or customer queries.

Advantages of Amazon FBM:

• Full Control: Sellers manage their own operations, branding, and customer service.

• Lower Fees: No FBA storage or fulfillment fees.

• Flexibility: Ideal for unique, custom, or slow-moving products.

Disadvantages of Amazon FBM:

• No Prime Badge (Usually): Unless enrolled in Seller Fulfilled Prime, these listings don’t carry the Prime badge, which can impact visibility and sales.

• Operational Burden: Handling your own logistics requires time, money, and infrastructure.

• Less Buy Box Priority: Compared to FBA sellers, FBM listings may have a harder time winning the Buy Box.

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FBM vs FBA: Which Type of Seller is Better to Target?

The truth is: it depends on your product or service. If you’re offering solutions like packaging automation, warehouse software, or logistics services, then FBM sellers are your ideal target. On the other hand, if you're a PPC agency, listing optimization expert, or product sourcing consultant, FBA sellers might be more aligned with your offering.

Whether you're an Amazon marketing agency, product supplier, SaaS company, or service provider, having access to a segmented and verified Amazon sellers email list — with clear differentiation between FBA and FBM sellers — helps you run more efficient campaigns and close more deals.

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Building a Targeted Amazon Sellers List

Here are a few things that define a high-quality Amazon sellers list:

• Type of fulfillment model (FBA or FBM)

• Store name and product category

• Contact information (email, phone)

• Estimated revenue or sales volume

• Seller location (e.g., USA, UK, Europe)

At DataRadar, we specialize in providing curated lists of both Amazon FBA and Amazon FBM sellers. Whether you’re looking for top-selling FBA brands in the USA or niche FBM sellers in Europe, we can deliver a custom list based on your targeting needs.

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Conclusion

Understanding the difference between Amazon FBA and FBM sellers isn’t just important for sellers themselves—it’s essential for anyone who wants to connect with them. These two fulfillment models attract entirely different kinds of sellers with unique pain points and business models. That’s why targeting them with the same messaging or offers won’t yield optimal results.

Whether you’re offering marketing services, B2B products, or Amazon seller tools, your outreach needs to be laser-focused. And that starts with having the right data.

Need a Verified Amazon Sellers Email List?

At DataRadar, we provide high-quality, GDPR-compliant email lists of Amazon sellers worldwide — segmented by FBA and FBM models. Our lists include detailed company information, contact emails, store categories, and more.

✅ Amazon FBA sellers list

✅ Amazon FBM sellers list

✅ 100% verified emails

✅ Custom targeting by region, revenue, or niche

Get in touch with us today and supercharge your outreach with a reliable, up-to-date Amazon sellers email list tailored to your business needs.

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